SEO vs SEM

SEO-Search engine optimization

• SEO stands for search engine optimization.
• It is used to getting traffic from the free, organic/natural traffic or visitors from the search engine result pages.
• The aim of SEO is to attract relevant visitors to your website that are interested in your products or services.

SEM-Search Engine Marketing

• SEM stands for search engine marketing
• It’s process of gaining website traffic by purchasing ads on search engines.
• SEM often refers to PPC or pay-per-click advertising slash marketing

SEO vs SEM

SEO:

• It is a method used for maximizing the number of visitors of a website by ensuring the higher position of the site by optimizing the search.
• SEO is a part of SEM
• Natural (Organic)
• Inexpensive

SEM:

• It is an online marketing technique which involves promotion of the website by increasing visibility of the site in SERPs with the help of optimization and advertising.
• SEM is a broad term used for traffic generation and is a umbrella term of SEO.
• Paid Search
• expensive

Difference Between SEO and SEM

SEO:

SEO is continually evolving to keep up with Google's ever-changing algorithms, but one thing is constant: SEO is made up of on-page and off-page.

On-page:

• Content
• Meta data
• Site architecture

Off-page:

• Links
• Trust
• Social

SEM:

SEM strictly involves earning search visibility through paid advertisements on search engines like Google. While these advertisements are commonly referred to as pay-per-click (PPC) ads, there’s a slew of additional terms used for paid search or SEM activities—cost-per-click (CPC) ads, paid search ads and paid search advertising.

SEM activities:

• Launching ad campaigns with a specific audience (e.g., geographic) in mind
• Creating ad groups that consist of target keyword variations
• Writing relevant ad copy using these selective keywords
• Setting an ad budget
• Monitoring metrics like clicks, impressions, click through rates and average cost-per-click..

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