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SEO vs SEM

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SEO-Search engine optimization SEO stands for search engine optimization. It is used to getting traffic from the free, organic/natural traffic or visitors from the search engine result pages. The aim of SEO is to attract relevant visitors to your website that are interested in your products or services. SEM-Search Engine Marketing SEM stands for search engine marketing It’s process of gaining website traffic by purchasing ads on search engines. SEM often refers to PPC or pay-per-click advertising slash marketing SEO vs SEM SEO: It is a method used for maximizing the number of visitors of a website by ensuring the higher position of the site by optimizing the search. SEO is a part of SEM Natural (Organic) Inexpensive SEM: It is an online marketing technique which involves promotion of the website by increasing visibility of the site in SERPs with the help of optimization and advertising. SEM is a broad term used for traffic generation and is a umbrella ter...