1. Keep Your Internal Links Content Heavy If you write a 4,000-word post about how to use Instagram for marketing, you don’t want to waste your internal links on content-light pages like “contact us.” Instead, seek to link from content-dense pages to content-dense pages. Think of it like, “what would work best for my reader, if they needed more information on this topic?” It’s that simple. So, for example, you could use your Instagram marketing guide to link out to other internal articles about topics like optimizing your Instagram profile, how to research the correct hashtags for your company, or which social media management apps are best. Each of these pages is content-dense, and will add rather than subtract value in the reader experience. When you link to text-light pages, you’re essentially wasting your internal link juice. Keep it relevant and productive by saving those valuable internal links for the pages that matter and will add value to your content, not the ones yo...
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