Before you create a one page website, make sure it’s the best option for your project or business. Here are some tips on how to decide if a one page website is right for you.
When to Choose a One Page Website:
One page websites are a fantastic choice if you don’t have a ton of content or if your content is closely related, for example:
- Personal portfolios
- Small business that sells only a few products or a service
- Single product ecommerce site
- Campaign-specific landing page
- Freelancer or resume page
- One time events (such as weddings and conferences)
When Not to Choose a One Page Website:
If your website is content heavy, complex, or has tons of information, a one page website isn’t a good choice. Like a pair of bell bottom jeans, one page websites aren’t right for everyone.
Tips for Designing a Beautiful One Page Website:
1. Keep it simple
Presentation is key to creating a successful one page website. The most important thing to remember is that less is more. Before you create your site, think about your main message. Then make sure your text is easy to read and your content is short and to the point.
When visitors arrive at your website, they want to find essential information right away. Visitors shouldn’t waste any time finding your contact information or About summary. In order to do this, prioritize and remove any extraneous information. An easy way to do this is to think about how your audience reads and processes information. What essential information will they be looking for? Does your key content answer the 5 W's: Who, What, Why, When, and Where.
2. Set up a logical layout
We live in an instant society. To create an effortless reading experience, plan and conceptualize how you want to structure your content. Make each piece of content count by dividing your content into logical sections so users can easily find what they’re looking for.
One way to structure your website like a professional is to follow the cone principle. Important information should be at the top of your website, like what your website is all about. Then, gradually drill down to the more specific, supporting information. For example, say you're creating a wedding website. The most important information—who is getting married and when and where is the ceremony taking place—should be at the top of your website. The less important information, such as the registry, is at the bottom of the page. Here's an example of how to arrange your one page site:
3. Strengthen your story with multimedia
Did you know that 65% of us are visual learners? As visual creatures, one of the best ways to get your story across is through visual content. No matter how brilliant your text is, if you don't break up long text with multimedia, readers will quickly lose interest. Enrich your text with photos, videos, and slideshows to captivate and inform your readers.
4. Create an easy-to-use navigation
Even though users can simply scroll through your site, you still need to have a navigation to keep your website user-friendly. Navigation steers people to where they can find specific information about your product or service. Instead of taking your visitors to other pages of your website, you can set your Navigation to jump to different points on the same website by using anchor links. Check out our helpful tutorial on how create a clear navigation for your site.
5. Develop strong calls to action
We often talk about how important it is to design your homepage with strong call-to-actions, so that your visitors know exactly where to go next. One page websites are no exception.
Think about all those times you’ve signed up for things online. Have you ever signed up for a newsletter? Downloaded iTunes or Dropbox? All of these ‘sign ups’ came about because the website created a persuasive call to action. Think about what you want you reader to do and how you can prompt them to take that action with an effective call to action.
We hope these tips have inspired you to make a beautiful one page website! Do you have your own special tips for creating a one page website? Any questions? Leave a comment and let us know.
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