B2B Ecommerce Portal Development Services Company Bangalore

Bangalorewebguru provides the B2B businesses with all the essential features that meets the demands of an enterprise-class B2B e-commerce. E-commerce is integrated at the back-end operational systems which includes even the order management, ERP and CRM. Our B2B e-commerce solution supports manufacturers, distributors, web stores, physical stores, in-house sales, and partners. It opens avenue for new revenue, attract new customers, and grow the business to a greater extent.

Magento Multi-Vendor Setup

Multi-Vendor Magento Site Creation is basically use for business to business, in between business and business provider there will be having the tie up on that they will do business and finally reach to the consumer or customer.
Please visit our portfolio here : www.bangalorewebguru.co.in/Portfolio.html

Business to business covers a broad spectrum of application that enables an enterprise or business to form electronic relationship with their distributors, re-sellers, suppliers and other partners.

• Cost reduction through long-term customer loyalty
• Compare products and get the least pricing
• Higher transaction value through business purchases
• Advanced filter options for sellers and order status updates for customer
• The personal and yet serious design of B2B Shops
• Clear structure and collaborative shopping
• The opportunity to expand
• Increased brand awareness through an additional channel
• Expose your brand to wider audience by capitalizing on social media
• Simplify user entries and enrollments
• Set national and international shipping costs for each product

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Top Web Design & Development Company in Bangalore

Bangalore Web Guru is one of the Award Winning Website Design Development Company In Bangalore , From Past 10+ year we are a best Web Design Agency in Bangalore . There are lists of Bangalore Website Design, Development companies in Bangalore, but we are the Best Among them. We are ISO 9001:2008 Certified Company in Bangalore. We have 50+ Professionals with Huge Experience employees. We are the top Web Development Company Bangalore among all the Companies.

To know more about us please Visit our Portfolio : www.bangalorewebguru.co.in/portfolio.html



Our Web Services :

• Domain & Hosting Services
• Web & Graphic Design
• Website Design & Development
• Corporate Web Design & Development
• Professional Website Design & Development
• Static Website Design & Development
• Dynamic Website Design & Development
• Responsive Website Design & Development
• Online Reputation Management
• E-Commerce Website Design & Development
• CMS Website Design & Development
• Mobile Website Design
• Website Redesigning Services
• Wordpress Website Development
• Magento Website Development
• Joomla Website Development
• PHP Website Development
• SEO & Social Media Services
• Digital Marketing Services

Our Happy Clients : 

Contact Us :

Websites    : http://www.bangalorewebguru.co.in
Skype        : zinavotechnologies
Mail ID        : sales@zinavo.com
Mobile(India)    : +91 8296446686
Landline    : 080-41644089

Address :

R.K Plaza,
# 31 2nd Floor,Banasawadi ,
Near Sub Registrar Office,
Bangalore - 560043,
Karnataka.
IND: PH: 080-41644089
Mail: sales@zinavo.com


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Tips for a Strong Social and Community Team

Every company needs to be concerned about how they appear on social media channels. It isn’t just enough to have a presence — you need to have a complete strategy for brand awareness, a team that understands how to represent your company, and plans in place to avoid disasters.

So let’s look at three quick things your company needs to do to have a strong social media and community team.
 

Establish Company Values That ALL Employees Abide By
 
Company values are really the basis for everything that happens in a company. Just a few things these values will determine — who is hired, how employees are treated, how customers are treated, how teams will work together, and how employees are expected to behave at all times. Every decision by every employee should be impacted by the values of your brand.

“Why does this matter? Why should I bother?”

I am asked this often and I will sum it up for you with two words: brand continuity. You want all customers treated the same no matter how they reach out to you.

Let’s say a business has a killer social media customer service team. They are consistently helpful and their attitudes are outstanding. But what if a customer decides to call the company instead and gets someone on the phone that isn’t kind, isn’t helpful, and they offend the customer? What happens then?

The customer goes online and leaves bad reviews about the company. Or, the customer reaches out on social media and the social team has to try and fix the problem (which can cause turmoil between departments). The customer may even record the conversation and post it on YouTube (it happens). The customer could write articles, do a review video, call the news…you are looking at an online reputation management problem you don’t want.

This could all be avoided by setting the values you want to be reflected by every employee ahead of time. Remember, setting expectations and establishing values ensures consistency for the long-term. No matter how much time passes or how much employee turnover occurs, you want to always be a good company to work with.
 
Hire Based on Company Values

Whoever you hire has to be okay with the company values or they can’t represent your brand well. In today’s world, values are divided so choose carefully. Research people well and create challenging interviews.

When researching employee candidates, my recommendation is to go beyond scanning their social networks to see if they are an appropriate fit. Dig deep into conversations they have online. Don’t just look at tweets, look at the “tweets and replies.” How do they act when they think not everyone can see their comments?

Find the date when they left their last job and use it in Twitter advanced search to see how they talked about the company they left. Check Facebook conversations with friends (I check their recent friend pics and review conversations). Drunken pics don’t matter; what matters is their behavior overall.

When interviewing, give them mock scenarios and ask them to explain why certain things may be offensive, like the following social shares. If they can’t tell you what is wrong with them they might not be a good fit for your company.
 
You MUST Have Disaster Protocols in Place

No one expects a disaster, but they do happen. Sites are hacked, servers go down, high-level employees get arrested and end up on the news…things happen!

If you are prepared and have strategies in place for things that could go wrong, your social team will be able to handle the situation much better when it arises. Your social team is nothing less than your brand guardians; they protect you. So provide them with everything they need to do so.

Break down what needs to happen in different situations — what do you want said, what departments do you want them to contact, do you want it documented, etc. Here are good protocol starting points:

• Crisis Management
• Complaints
• Trolls
• User error
• Support / Help / Questions / Requests / Suggestions
• Billing issues
• Website issues
• Avoiding sharing from personal accounts

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Strategies for Improving SEO in 2017

The best methods for performing Search Engine Optimization are evolving continually. Website improvement is the way to the accomplishment of any business as it keeps your business available effectively to the right hunts. Subsequently, associations are more than caution to find and from that point, adjust to the most recent guidelines nearly the exact instant the web crawler alters them. Organizations have invited 2017 by looking into every one of the progressions or patterns they could envision from web indexes. Here are methods for enhancing your SEO in 2017 according to specialists who are knowledgeable about taking care of all these unendingly developing SEO methodologies and calculations. Here are some powerful systems for improving your SEO in 2017.

First of All, Switching to HTTP/2

Google concentrates mostly on page speed. In the event that you wish to be fruitful in Search Engine Optimization, you have to have a sound learning and comprehension of the way page speed is affected by systems administration. You should change to HTTP/2 from HTTP/1. This is without a doubt a gigantic takeoff from the prior one and would be in charge of an extraordinary change in page speed.

Must Target Fewer Keyword Derivations

In the year 2017 watchword inquire about, and also, focusing on would be keeping on evolving drastically. RankBrain is slowly beginning to impact the pursuit rankings. In addition, it has as of now been powerful in grasping acronyms, shortenings, plurals, equivalent words, and even the appropriate responses. On the off chance that you are searching for SEO achievement, it is fundamental to approach focusing on generally less watchword inductions. Those advertisers who are really, recognizing this reality would move forward of the rest in a genuinely alert and focused scene.

Do Not Deviate from the Basics

You have to take after customer conduct and quit contemplating the calculations. In the event that you know about the most recent patterns, you would realize that there has been a noteworthy move from cumbersome content to pictures and short recordings. You should give the customer precisely what they are searching for and permit the web search tools to go ahead with their occupation. Contract the administrations of a dependable mass mailer Mumbai for SEO achievement.

Focus On User Experience

With the appearance of machine learning and RankBrain, web indexes have turned out to be certainly more brilliant than before in understanding what is in charge of a decent item. The past watchword positioning variables, obviously, still exist. Notwithstanding, both SEO and User Experience or UX should be coordinated in light of the fact that today web crawlers are compensating sites that are conveying speedier load times and a magnificent client encounter. In the years to come extraordinary UX would without a doubt be given more significance than watchword streamlining.

Enhance Your Site Loading Speed and Restrict Errors

Site speed would assume a urgent part in SEO in 2017 however in some extraordinary courses than prior. Changing to https://, creating sites in AMP and such specialized adjustments and modifications may bring about server side issues, for example, 404s, excessively bounteous diverts, or even stranded pages that would back off the general site speed and would, slaughter ease of use. Your highest concern is ensure that your site is working 100% even after such adjustments and changes.

Mobile First Indexing Is a Must, Better Switch to It

Since November 2016, Google has begun utilizing versatile first ordering for all inquiry rankings. So SEO systems would move to cell phones. Versatile pursuit purpose and portable UX would turn out to be more vital.



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Multi Vendor Marketplace Website Development Services Bangalore

Multi-Vendor E-commerce market place Website design and development is basically use B2B and B2C combination. Website owner will be tie up with multiple vendors. Vendors will display their product and services. It’s working on commission base model. They will do business and finally reach to the consumer or customer.
 Please Visit to us and Our sample Work : www.bangalorewebguru.co.in/portfolio.html
 


Ecommerce website, it is frequently vital, with a specific end goal to kick off your movement, additionally to look after it, to contribute already an awesome aggregate of cash in stock, as to make an extensive offering for the customers. Commercial centers offer the upside of giving their dealers a chance to handle their stock all alone, which can impressively lessen your underlying venture. In this way, Marketplaces will for the most part have the capacity to file more items, as it assembles them from numerous merchants, without imperiling its funds. The expense of dispatching a commercial center site is generally the same as a quality Ecommerce website, in spite of being a great deal more mind boggling.

   
Our Services  : 

* E-Commerce Website Design & Development
* Responsive Website Design & Development
* CMS Website Design & Development
* Mobile Website Design
* Website Redesigning Services
* Wordpress Website Development
* Magento Website Development
* Joomla Website Development
* PHP Website Development
* SEO & Social Media Services
* Digital Marketing Services
* Web & Graphic Design
* Website Design & Development
* Corporate Web Design & Development

Risk free business model :

As a Marketplace doesn't purchase any items, it goes for broke than customary E-Commerce sites that needs to continually put resources into stock that may never offer. That way, Marketplaces accomplish economies of scale all the more effectively, and consequently permits them to extend speedier than E-business sites. On the off chance that activity develops quick, it might be important to all the more aggressively look for new merchants to take care of the demand, yet you won't have to stress over spending extensive totals of cash into new stock or putting away offices.

Essentially earning income from the commissions it deducts from deals, Marketplaces need to offer more noteworthy volumes of items than E-trade sites do, as its edges for every deal are lower. All things considered, it needs to manage significantly more exchanges, which is the reason it is basic to weight on the robotization of its frameworks however much as could reasonably be expected.


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Proof That On-Page SEO Is More Important Than Ever

The SEO gods have a good sense of humor.

Back when Google and other search engines first were created, there wasn’t much to SEO. You just needed to have the right keywords in the right places and you could show up at the top of the search results.

In fact it was so bad that website owners were spamming their pages with phrases like Brittany Spears all over the content and meta tags to steal traffic.

Well as you know the search engines grew up quickly and things like link building became much more important.

The problem is the spammers just switched their strategy and started getting thousands of links that all had the same anchor text and they were showing up at the top of Google again.

I admittedly was doing the same thing because it worked.

The Exact Match Anchor – An Endangered Species

With the abuse of exact match anchor text came some really big updates from Google that shook the internet world.

Pretty much every website that had participated in this practice was penalized and their rankings dramatically dropped.

The SEO world had to figure out a new way to rise to the top of Google.

From Google’s perspective, what they have always been trying to do is to stop people from being able to game the system.

They want to show results that deserve to be on top and have made it there by getting links naturally.

So they continually tweak and change their algorithm to that end.


What does all of this have to do with on page SEO?

As I began the preliminary research for SEOJet, I spent hours upon hours looking at the link profiles of #1 ranked webs pages. I’m talking thousands of links. (You can read more about my in depth backlink research here)

What I found was really surprising.

First, as expected, websites that rank #1 on Google for any particular phrase have a very low percentage of links with exact match anchor.

In other words, if they were ranked #1 for “donkey socks”, only about 3% of the links had that phrase as the anchor text.

Think about that. 97% of the links didn’t have that exact phrase as the anchor and it ranked #1 on Google.

I knew Google had made changes to penalize people who had many links with just their key phrase as the anchor but I was still surprised to see it in action.

Second, many of the backlinks to these #1 ranked pages had as the anchor text either the brand name, some form of the url or something totally random. In other words, the key phrase was nowhere to be found in the links.

This of course begged the question, if these websites were ranked #1 on Google for these key phrases, but many of the links didn’t include the phrases, then how did Google know what to rank the site for?

One of the biggest factors is from the on page SEO. Building out your page to cover the topic you are trying to rank for with all of the on page pieces in place is as important now as link building.

Many SEO professionals love to say that content is all that matters, or link building is king, but great on page SEO is critical to show Google what you should be ranking for.

All three pieces work together in perfect harmony like it always should have been.

Another Case For On Page SEO

I was recently reading this post by Brian Dean that talked about actionable SEO you could do right now.

One of those tips was to find your most popular long form content pages, and to be sure to include links in the content to some of your pages that are stuck on page 2 or 3 of the search results.

I was a little skeptical of how much affect this would have on my rankings but I tried it anyway.

I had a bunch of category pages that were either stuck on page two or the bottom of page one of Google.

I went to one of my “power pages” that had some awesome authority links pointing to it and added internal links to those category pages in my site.

Sure enough, within 3 days my rankings for all of the category pages jumped to page 1. It was like magic.

And the coolest thing about that was most of my category pages had 0 external links pointing to them. They just pulled the SEO power from the other page.

It has been many years since I have seen on page SEO changes have such an impact on actual rankings.

But it makes perfect sense.

If so many of your links tell Google nothing about what is on your page, then they are forced to use those links to give your page a value and then look at the on page SEO to rank it.

And I don’t think they stop at just that one page on your site. I think they also check your other pages and see how in depth you cover the topic that you are trying to rank for.

This means it is important to have many pages that speak about your topic and all of those pages need to have good on page SEO.

So if you have been spending all of your time writing guest posts and neglecting your own website, give your rankings a boost by giving your on page SEO the time and attention it deserves and watch as your rankings move from stuck on page 2 to the top 10 of the search engines.


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Why UX is Pivotal to the Future of SEO

Search engines are advancing at the fastest rate we’ve seen in many years thanks to machine learning. These advances have allowed the search engines to focus on providing the most relevant results, not only in terms of content, but also in terms of user experience (UX).

At the end of the day, what is good for the consumer is good for organic search performance — especially if we consider how machine learning is becoming ever more central to search algorithms and incorporating areas such as search sequence, as well as content quality, structure and sentiment.

To keep pace, agencies and marketers must broaden their SEO approach by placing a much greater focus on UX across the full range of owned assets. The following explores the two areas central to making this a reality.

1. The SEO Skill Set Needs to Broaden Into UX

Part of Google’s philosophy has always been focused on delivering the best user experience. With recent technological advances, Google and other search engines are now better placed than ever to deliver this vision. This focus will only intensify over the coming months and years.

Yet for many teams and agencies, UX has not consistently been a part of the SEO toolkit. Whether or not an SEO practitioner can discuss UX or make meaningful UX recommendations very much depends on personal experience, background and professional development programs.

As an industry, we need to reimagine SEO and the skill sets required to succeed as we move rapidly into an era of search engine ranking technology that is becoming more opaque, dominated by machine learning, and better than ever at interpreting consumer behavior.

If SEO can’t influence (or be a central part of) brands’ UX approach, then one of the central, future-facing SEO performance levers will be outside of our control. If it isn’t already, UX should be a high priority in your learning and development program.

2. UX Must Evolve Beyond a Linear Approach

In working with a wide range of client and agency UX teams over the last 10 years, a challenge I have routinely faced is this: often, UX teams only want to consider a linear journey that starts at the home page. The reality is that for many brands, less than 50 percent of consumers start their journey on the home page, and taking a linear approach to UX provides a suboptimal experience for the majority of consumers.

As the use of machine learning increases, user signals will factor more prominently into search engine rankings. UX issues could therefore prevent brands from reaching their potential in the organic search results — and, thinking more broadly, could stifle conversion performance.

A lack of consideration for the user experience at different entry points can cause consumers to leave the site and look elsewhere. Here are two great examples:

•     Tabbed content, in which consumers land on the page relevant to their search, but the information they sought is hidden within a tab.
•     Infinite scroll pages, in which multiple subtopics reside on a single URL, with no method to land the consumer on the section relevant to their search.

By definition, UX is about providing the best possible experience to the consumer, and it shouldn’t be confined to a specific journey commencing at the home page. Instead, it should be data-driven, taking account of the vast range of entry points into a website.

By adapting the UX process to consider multiple entry points, a site’s user experience will be far better suited to organic search success, thus paving the way for greatly increased integration between UX and SEO teams.

This Shift is Not Only Essential, it Benefits Everyone

With SEO teams incorporating UX skills into their arsenal and UX teams adopting a broader approach by considering multiple entry points, it allows us to re-imagine the ways of working to deliver better results. Productive collaboration can take place throughout projects, and by acting as one team, expertise can be pooled together to understand challenges and provide optimal solutions across website entry points. This will ultimately lead to a far better search-to-landing-page-to-conversion experience.

If we adapt and adopt the UX skill set, we will remain in control of the levers influencing organic search performance. This will be beneficial to brands and consumers alike, as we’ll be better placed to deliver the best experience throughout the purchase journey for each search a consumer makes.



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Ecommerce Website Design and Development Company Bangalore

Bangalore Web Guru is one of the leading Brand and ISO 9001:2008 Certified Ecommerce Website Design Company.A professional and aesthetically appealing design is one of the most critical elements of an ecommerce web site. Additionally, when it comes to selling on the Internet there are a lot of things that need to be kept in mind. An online store needs a robust and unfailing structure to survive.

Any technical loophole in an ecommerce website can result in loss of potential customers translating into bad news for any business. Smallest thing such as high page load time can increase bounce rate and may put off potential buyers resulting in loss of business.

Our ecommerce Website Design Bangalore  are custom made for the client needs. We ensure that your website has all the cutting edge features like unlimited products and categories, a secure one- page checkout, secure payment gateway and much more.

Our Portfolio here : www.bangalorewebguru.in/Portfolio.html

Our Web Services :

* E-Commerce Website Design & Development
* CMS Website Design & Development
* Mobile Website Design
* Website Redesigning Services
* Wordpress Website Development
* Magento Website Development
* Joomla Website Development
* PHP Website Development
* SEO & Social Media Services
* Digital Marketing Services
* Web & Graphic Design
* Website Design & Development
* Corporate Web Design & Development
* Professional Website Design & Development
* Static Website Design & Development
* Dynamic Website Design & Development
* Responsive Website Design & Development
* Online Reputation Management



Contact us :

Websites    : http://www.bangalorewebguru.co.in
Skype        : zinavotechnologies
Mail ID        : sales@zinavo.com
Mobile(India)    : +91 8296446686
Landline    : 080-41644089

Address :

R.K Plaza,
# 31 2nd Floor,Banasawadi ,
Near Sub Registrar Office,
Bangalore - 560043,
Karnataka.
IND: PH: 080-41644089
Mail: sales@zinavo.com


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Amping Up For A Top SEO Trend In 2017

Faster, higher, stronger: These words inspire Olympic hopefuls to achieve their best. In the mobile website world, where an awesome user experience defines the gold medal standard, I adhere to a slightly different motivational mantra.

Quicker, friendlier, leaner: That’s how my company optimizes its mobile user experience. With mobile encompassing 70% of our web traffic, we take a mobile-first approach in everything we do. We strive to make that experience the best it can be.

Websites that load more quickly, are less cluttered, and offer simpler navigation are more likely to reach the top of a mobile user’s search engine results. It’s one of the most important ranking factors Google uses. How important? Forty percent of all mobile users abandon a page if it takes more than three seconds to load. Also, each one-second delay in a page’s load time can decrease customer satisfaction by 16 % and reduce conversions by 7%.

Boosting Speed With AMP

Trust me, higher rankings matter. Why? The higher the rank, the more traffic. The more traffic, the higher your revenues and market share. Higher rankings also validate your company’s focus on providing the best possible user experience. It’s better to be on the leading edge of technology than not.

In fact, Google recently initiated an incentive for companies to elevate their mobile experience rankings. Accelerated mobile pages (AMPs), which are essentially HTML-lite with fewer scripts and tags, introduce a new standard for building mobile web content that strips away underlying code and eliminates unnecessary content — even ads. It can also integrate with analytics software.

AMP-compliant mobile sites load in less than half a second and appear in the Top Stories section of Google search results, though AMP itself isn’t currently a ranking factor. But faster loading time plus an uptick in user clicks will end up generating better rankings.

How To Make AMP Boost UX

As mobile site views continue to beat out desktop in 2017, keeping your site’s user experience up to par is crucial. Based on our own experience, here are four strategies to ensure your site isn’t lagging behind.

1. Optimize Your Database

Most mobile sites use a database to store data behind the scenes, but these structures can hinder your page speed. One of the most effective ways to optimize your database is by adding an index. Your database will be able to locate information much faster by scanning a few hundred record sets instead of millions.

Our database, for example, is 12 times faster than it was before we implemented an index; our average query time is now 10 seconds instead of two minutes.

2. Compress Image Sizes

Managing image sizes with CSS3 and HTML5 makes it easier to complete edits. Since switching to this structure for images, our site moves between pages four times faster. It also made developing our app much easier. Previously, the desktop, mobile and app were all tied together, using the same images on mobile as on our desktop, which increased wait time for images and pages to load.

To rectify the situation, I first cleaned up our database by removing old images and files the company no longer needed. It was time-consuming, but simply removing outdated data sped up each version of the site. Then, I divided our database into two segments: one for the full website and one for the mobile and app version. For the mobile version, I compressed the size of each file and image being used. This resulted in quicker load times without reducing the quality of the images.

3. Enable A User Cache

The final step was to enable a caching system that put certain files into a user's cache, which allowed users to avoid having to re-download every asset on the site. While this worked on both desktop and mobile, it had a bigger impact on the speed of the mobile site. A tip: Not all devices support Java or Flash, so removing animated features on a site can speed up performance as well. My previous company found that our pages loaded in one to two seconds instead of our competitors’ three to five seconds when we got rid of animations.

4. Consolidate Tags

Tags are pieces of code that send information to a third party such as Google Analytics. We use Google Tag Manager to specify the tracking scripts we need and when they should be activated.

This means tags are no longer a necessary part of our source code. It improved page loading time because scripts were loaded asynchronously. It also made it easier to maintain the scripts because they were in one place.

In today’s mobile-first world, delivering the best user experience and highest-quality content to your users should be your top goal. And tools like AMP can help your company improve its search rankings. Your site may not win an Olympic medal with these tools, but it’ll win in the eyes of your users.

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Why You Need to Get Back to SEO Basics

Do a brisk scan on Google for "Website optimization tips" and you'll get more than 14 million outcomes. That is a great deal of tips to swim through when attempting to make sense of the concentration of your SEO technique. More overpowering that is only one hunt.

Every year there are new posts of rundown of the "most sizzling" tips and traps that are "ensured" to work. While a hefty portion of these tips are extraordinary, to truly get comes about, you need a decent establishment. In this post, I need to discuss starting again from scratch of SEO and why they are basic to long haul achievement.

With regards to advancing your site for pursuit, the essentials are the absolute most vital, yet regularly disregarded, parts of SEO. The current push of "quality written substance makes all the difference" has likewise made many overlook the basics and simply concentrate on substance circulation.

Here's the give: you can post all the substance you need, however in the event that your site isn't streamlined, you're not going to get the rankings you need. So here are couple of nuts and bolts you ought to cover before constantly jumping into the more intricate components of hunt.



Crawler Access

In the event that web index crawlers experience considerable difficulties your website, they'll experience serious difficulties and positioning your pages, as well. As a site proprietor or SEO, your first and most essential occupation is to ensure that your site is crawlable. Utilizing the robots.txt record, you can help direct and help the web crawlers that are creeping your website.

There are certain pages on your site that you probably don’t want the crawlers to index, such as login pages or private directories. You can block files, pages and/or directories by specifying them as “disallowed,” like so:

User-agent: *
Disallow: /cgi-bin/
Disallow: /folder
Disallow: /private.html

You can also block certain crawlers from accessing your site using the following (replace “BadBot” with the actual bot name you’re trying to block):

User-agent: BadBot
Disallow: /

Just be careful when blocking crawlers from your entire site; in fact, don’t do it unless you know for a fact that a particular bot is causing you trouble. Otherwise, you may end up blocking crawlers that should have access to your website, which could interfere with indexing.


Site Structure

In today's versatile to begin with, client fixated web culture, we some of the time disregard the straightforward and down to earth. While I am for a decent client encounter and an enormous adherent to being portable to begin with, I likewise trust we can't overlook the web indexes. Having a strong site structure will add to your client encounter and will help you rank better.

While this appears like a basic thought, assembling a decent site structure requires significant investment and arranging. Not exclusively does it affect your route and site joins, it likewise helps the crawlers better comprehend your substance and setting. Site structure is about assembling your substance in a sensible manner. Try not to make your clients or the web indexes burrow to discover what they went to your website for. Figure out how to make an awesome site structure here.

Titles and Meta Descriptions

Titles and meta portrayals are the absolute most fundamental components of SEO. While "titles" are considered in the positioning calculation and portrayals are not, they both are still imperative. Google may not utilize portrayals as a positioning sign, but rather that doesn't mean they disregard them. The crawlers still read the depictions — and any possibility you need to inform the crawlers concerning your page, you ought to take it.

The title and the depiction are regularly the principal things your potential guests interact with in the SERPs. Here are a couple tips for making better titles and portrayals.

Titles

•     Optimize your title tag around the core focus of your page.
•     Don’t “keyword stuff.”
•     Stay within 50 to 60 characters.
•     Make it relevant to your users.
•     Don’t have duplicates.

Descriptions

•     Make it action-oriented.
•     Add your primary keyword.
•     Make copy easy to understand.
•     Stay within 135 to 160 characters.
•     Don’t have duplicates.

Having better titles and depictions can prompt to higher navigate rates and increment the perceivability of your site in pursuit. It's critical to note that if Google thinks your gave meta information doesn't meet the clients' goal, they will modify it.

Before hopping into the most recent and most prominent SEO strategy, ensure you do the nuts and bolts first. It's astonishing what a couple of basic changes and modification can accomplish for your webpage and general web based advertising system. Ensure your site is crawlable, make a structure that is both user0 and web search tool inviting, and set aside the opportunity to make better titles and depictions. Doing the rudiments will help you assemble a solid establishment for long haul achievement.


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5 SEO Lessons for Entrepreneurs

Whether you think SEO is an acronym for “Search Engine Optimization” or “Screwing Everyone Over”, you don’t even need a website to learn valuable life lessons from SEO. It’s one of the most confusing, jargon-riddled, important, and lucrative IT fields in existence—and it’s not going anywhere.

Even though the majority of small businesses in the US don’t have a website (even though they really should), there will come a time when you need to be online or shut your doors.

And when you’re online? SEO determines your popularity, customer reach, and ultimately how successful your business will be.

However, the evolving best practices of SEO are actually great business lessons beyond optimizing your website. Here are a few things to learn from SEO to become a better entrepreneur:
Stop with the Black Hat Trickery

Black hat tricks are basically ways of falsely (and sometimes illegally) bolstering your website up the rankings. Usually, this is a short-term approach because the algorithms are getting better, which means you will get caught. Depending on the severity of the, “crime,” Google might penalize your site or even remove you entire from the search engine results.

My friend Murray Newlands always warns entrepreneurs "Messing with Google isn't worth it. The best and easiest way to rank these days is to keep 100% of your efforts with your customer in mind. Black Hat isn't what your customer wants, nor Google.  Always think with your customers in mind and you'll never have to worry about Google.

Shortcuts are for amateurs and it’s not worth it in the long haul.

People Search in Dumb-Smart Ways

When a person types a search into Google, their choice of words are likely to query, “electric blankets Anchorage” and not “Buy an electric blanket in Anchorage”. This means you need to come up with creative ways to include keyword variants naturally and organically even when they are really awkward.

Give the people what they want, even if it’s not easy and even if it seems stupid in the beginning. Keep in mind that they are paying the bills.

Panda is Always Changing

Google rolls out hundreds of updates each year, and only smidgen of them are officially announced. However, SEO experts are guessing that Panda updates will now happen every quarter. I would say that it's happening daily, though we don't see all the major changes as they are small. Depending on the update, your industry, and your site, you might need to make major tweaks or minor ones. It's going to always be evolving.

Business is never at a plateau, and you need to adapt as circumstances dictate.

Content is King

This is the unofficial rally cry of SEO gurus. There might be a lot to a great SEO campaign—but nothing trumps quality content. It’s the bread and butter, what draws people in, and ultimately there’s no way to get around it. Professional writers rejoice, because this is where your English degree really pays off.

How you communicate is critical, and in the digital era that's more and more often going to be in written form.

Not All Links Stay Good

Link building is another big part of SEO, but here’s the catch: Even if you have great quality links one day, there’s no guarantee they will be the same caliber tomorrow. This requires constant checking, research, and changes.

Not all partnerships are forever, and sometimes needs a change. Change with them.

No matter where you are in the real SEO strategy, don’t bypass crucial lessons.  SEO lessons can teach you in all parts of your business.


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What Has Changed in SEO Recently?

In this article, I’ll look at some of the current SEO best practices, whilst dispelling myths and outlining which tactics are redundant for brands and businesses at the moment. Primarily, this focuses on the UK market.

Search engine algorithms :

The infamous upgrades, Penguin and Panda, targeted issues such as spammy backlinks, duplicate and low-quality written content, machine-generated content, and more. These activities are associated with trying to “game the system” and improve organic rankings; a form of manipulation that the search engines no longer reward. The values of quality, consistency, and relevancy are all far more important now than they were a few years ago.

The mobile revolution :

The mobile revolution is here, and it’s sticking around. More than ever, users are searching on mobile rather than desktop, which is an increasingly established trend. Mobile-optimised content is preferred by Google and other search engines for mobile devices and tablets, and desktop-orientated websites are being left behind. Furthermore, there is more emphasis on site speed, to improve the user experience as much as possible.

The focus on keywords :

Google is now combining keywords in groups of themes, and has vastly improved in the deduction of intention (meaning), context, and synonyms for search queries. Volume of keywords is no longer the primary focus for digital marketers, and many well-practiced tactics are becoming obsolete.

Regardless, there are a number of issues that are important to understand about keywords in SEO. Firstly, title tags remain critical – which is particularly pertinent to local SEO. Furthermore, header (H1) keyword strategy is still important. Overall, the themes, topics, and quality of content on your site, your individual pages, and other linked sites is paramount.

Common errors :

There are a number of strategies that have become redundant, or at least less effective. For example, meta tags (keywords) and meta descriptions no longer impact rankings. As we’ve already mentioned, quality of backlinks is better than the number of backlinks. Furthermore, PPC cannot be said to influence organic SEO activities.


How to improve traffic and organic rankings

Backlinks :

The two key elements are; high-quality content, and high-quality backlinks. Your site’s authority is determined by how the search engines perceive the authority and relevance of your root domain, whilst implementing same analysis for your key individual pages. If your relevance and authority outperforms your competitors, you have a better chance of ranking.

Some key tips :

• It’s imperative to have more high-quality backlinks than your competitor’s page if you want to outrank it. This means more high-authority links, which you can measure using tools such as Moz, Majestic, and A HRef.
• Don’t be foolish with anchor text optimisation. A Google penalty shall never be far away with this approach.
• Acquiring links must remain a manual process, involving human interactions and relationship-building. SEO tools will assist in the identification of opportunities, but the legwork should always be done manually.
• Don’t buy backlinks. Instead, invest time, energy, and budget into creation outstanding content. Risks are indeed lower by avoiding Google’s glare, but the benefits of genuinely high-quality also outweigh link-buying. Focus on distribution to maximise the impact of this content, and the backlinks will come naturally.

Technical SEO

Below, I’ll outline some of the key technical considerations for SEO in the current digital marketing landscape.

1. Monitor your number of indexed pages. To achieve this, type site:YOURDOMAIN.COM into Google, and see what the search engine returns.
2. Ensure crawlability. Check your Robots.txt file, use an SEO crawler (such as Screaming Frog) to monitor blocked pages and other issues, and ensure all internal website resources are crawlable.
3. Remove duplicate pages and consolidate areas that have similar content and copy.
4. Remove all broken links. These are bad for users and search engines.
5. Monitor and review your sitemap regularly.
6. Test your site speed using Google’s free tool.
7. Ensure a relatively shallow and user-friendly website navigation, with core pages no more than three clicks away from the homepage

Keep on top of your redirects. Multiple redirects slow your site and impact usability. Always distinguish and use 301s rather than 302s, if possible.


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SEO Trends That Matter In 2017

From mastering the basics of local SEO optimization to keeping tabs on Google’s ongoing algorithm changes, staying on top of SEO trends is enough to give any brand whiplash. Trust me. I've seen it. And it ain't pretty.

Sure, your company has covered the basics: you’ve claimed your Google listing for local search optimization, you’ve researched geo-specific keywords and you’ve optimized inbound anchor link text.


Don’t rest on your laurels just yet.

If your brand wants to be competitive with SEO in 2017, these are just the first steps. You’ll need to nail schema markup, optimize for user search intent, and ensure your website is as speedy as possible for mobile search. These three trends have already emerged as must-dos for SEO in 2017.


1. Structured data mark up

According to Over The Top SEO, “Crawler friendliness” is a major Google on-site ranking factor. It’s especially important for showing up in Google search features like Quick Answers and Rich Card that rely heavily on machine learning. In fact, machine learning is now Google’s third most important ranking factor. Google’s use of Quick Answers in search results jumped to over 40% in early 2016, and we can expect an even larger increase in the coming year. So how can you utilize Structured data mark up to help Google’s crawlers easily find the information they need on your website?

Structured data markup is used to describe “things” and “properties” on your site. For example, if you ran a food blog with recipes, structured data would describe the things (the recipes) as well as the properties of these recipes (photos, user rankings, ingredient summaries, etc.) When indexing websites, Google can only get this rich, searcher-friendly information from your site’s structured data markup. Without it, Google will simply pull any text it thinks is relevant from your page and display it in that boring little blurb in organic search results. If you employ structured data markup, visitors will know right away that your site can give them the information they need – and they will click through accordingly.

2. Accelerated Mobile Pages (AMP)

Today, more searches are performed via mobile devices than desktop computers. Correspondingly, Mobile commerce grew three times faster than ecommerce in 2015. Even if a mobile search doesn’t immediately lead to an online purchase, the search still plays a major role in purchasing decisions. Deloitte estimates the impact of mobile search to be close to $970 billion on offline purchases, according to Search Engine Watch. In a mobile-first world, speed matters. Nearly half of all visitors will abandon a website if it takes more than three seconds to load. Google’s solution? Force companies to speed up their websites.

Accelerated Mobile Pages (AMP) is a stripped-down version of the mobile web. AMP eliminates all “extra” information about a web page, super-charging load speed. Since this has been found to be of paramount importance to mobile surfers, Google places AMP sites at the top of organic search results when it detects that a user is on a mobile device. Consequently, non-AMP sites are penalized and pushed further down, regardless of their content or relevancy.

Remember 2015’s so-called MobileGeddon, when businesses panicked that their websites would be penalized if they weren’t mobile-friendly? Google giving prime positioning to AMP sites is the new MobileGeddon, and most brands aren’t prepared. Fortunately, the stripped-down nature of AMP makes it easy to create AMP versions of the most critical and visible portions of your site. This is a must if you want to maintain or improve your standing in mobile search results in 2017.

3. Optimize for user search intent

Okay, so optimizing for user search intent isn’t exactly new. Brian Hughes, in a recent post for business.com, wrote about the the importance of optimizing for user search intent as a tactic for boosting local SEO. The fact is brands are still failing to make user search intent a key part of their SEO strategy. If you’re guilty of failing to take user search intent into account, resolve to make 2017 the year you get serious about doing so.

User search intent can be broken down into three main categories :

1. Goal: Deliver searcher immediate answer/clarification.

2. Goal: Bring searcher to pre-determined destination.

3. Goal: Assist searcher in completing a purchase or task.

When creating content for your website, consider how each user will come to a specific page. For example, will they arrive there in response to an informational search or a transactional search? Since the end goal for these two types of searches is very different, it’s important to understand how and why a user is arriving on your site so you can immediately serve them the information they need while guiding them towards your preferred outcome. Otherwise, you risk your prospect bouncing off your site altogether.


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Why Great SEO Rankings Don't Happen Overnight

One of the biggest mistakes people make with search engine optimization is assuming it will be an overnight transformation for their website. While it’s true that SEO can have a dramatic and long-lasting effect on your site, it’s also true that good SEO takes time, and that people who want to enjoy all the benefits SEO has to offer will do best to be patient and understand all the various factors that come into play in an efficient SEO strategy.



Why Does Good SEO Take Time?

The myth of “instant” SEO is one of the most damaging and pervasive on the web. While many sub-par SEO agencies promise rapid results or guaranteed front-page Google rankings, these organizations are making empty promises they can’t keep. No matter how good an SEO company or professional is, great SEO takes time, and there’s no way around that.

While many people don’t understand why this is true, it's because there are dozens of factors that have to come together to make SEO "work." Here are just a few of the things that come into play.

SEO Is Amazingly Complex

To rank well in Google’s search engine results pages (SERPs), there are dozens of things you have to do. After all, Google has more than 200 ranking signals, and they’re changing all the time. Getting it right is a process of jumping through hoop after hoop, and being willing to experiment to see what produces results and what doesn’t.

Google Changes Its Algorithms Constantly And Doesn’t Always Tell Marketers

SEO is changing all the time, so it’s nearly impossible to stay on top of it entirely. When Google updates its algorithms, it seldom publicizes the juicy details of its updates. SEOs and other marketers are left to guess what will rank well now, just like ship captains are left to speculate about the true size of an iceberg when we can only see the tip of it. That's why, following a new algorithm release, SEO specialists gather data from the changes in rankings from thousands of websites. This helps to determine what may have happened and why some sites improved in rankings visibility while others suffered. The data is then used this information to make educated decisions about what has changed and how to react.

Your Competitors Are Living, Breathing People

You never know what your competitors are doing to rank better or worse in Google’s SERPs. This means that the front page of Google is a consistently moving target and that there are no guarantees when it comes to ranking there.

SEO Is A Craft

SEO is part science and part art, and learning to rank well consistently involves a significant amount of study and hard work; running site audits and creating Google-friendly content are complicated. These factors alone are more than enough to make SEO a complex, challenging beast, and marketers who understand this are more likely to thrive in the digital environment.


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What Factors are Involved in an Effective SEO Campaign

Search Engine Optimization or SEO is one of the most efficient and reliable strategies utilized to maximize website traffic and improve the profitability of a business. Setting up a successful SEO campaign is often a complicated undertaking, especially for small to medium-scale businesses that require much time and attention to management and operations alone. Some companies might have a basic knowledge of the concepts and techniques involved but not to the extent of professional search engine optimization companies such as Dominate With SEO.

With the regular updates in algorithms employed by top search engine companies including Google, Bing, and Yahoo, it is imperative for SEO campaigns to be able to adapt and stand the test of time. Listed below are the four key factors involved in an effective SEO campaign. Learn how these elements work to maintain a high search ranking for your business and maximize its online exposure.

Content

High-quality page content is considered as the core of an effective SEO campaign. The content does not only pertain to the main article containing the topic of interest but to the entire web page including the header descriptions, banner text, and the footnotes. By providing page content with accurate, up-to-date and relevant information, you can generate more traffic to your website and gain more subscriptions in the future. Having high-quality content is also an important consideration that webmasters use to link their pages to websites.

Keywords

Well-written page contents should contain targeted keywords to achieve a better search ranking. The most successful SEO campaigns are founded on intensive keyword research. To bring long-term success to an SEO campaign, one must be able to collect all relevant keywords to the products or services of interest. The most general keywords are usually highly competitive whereas long-tail keywords are unique and typically generate the best results. Lateral keywords or terms with similar meaning are also taken into account when researching for targeted keywords.

Links

A popular and effective way to bring more traffic to your site is by building links. The technique is to incorporate links from reputable websites of relevant content into your web pages. It could be an informative blog, an entertaining video, an eye-catching image, or anything of related content. To maximize link building, it is highly recommended to include websites that rank on top of the search engine results. Link building requires patience and great attention to detail in able to improve the search ranking of your business. You may also consider posting your own content in off-site blogs as a guest or try article marketing instead.

Social Media

To be able to set up a complete and effective SEO campaign, one must consider going beyond the realm of their own websites and explore traffic different from social media platforms. People nowadays are more active in social networking and media sharing sites such as Facebook, Twitter, Instagram, and YouTube. It is also easier to connect with your followers and to share links and content from your business on different social media platforms.


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Best Tips to Use Internal Linking on Your Site

1. Keep Your Internal Links Content Heavy

If you write a 4,000-word post about how to use Instagram for marketing, you don’t want to waste your internal links on content-light pages like “contact us.”

Instead, seek to link from content-dense pages to content-dense pages. Think of it like, “what would work best for my reader, if they needed more information on this topic?” It’s that simple.

So, for example, you could use your Instagram marketing guide to link out to other internal articles about topics like optimizing your Instagram profile, how to research the correct hashtags for your company, or which social media management apps are best. Each of these pages is content-dense, and will add rather than subtract value in the reader experience.

When you link to text-light pages, you’re essentially wasting your internal link juice. Keep it relevant and productive by saving those valuable internal links for the pages that matter and will add value to your content, not the ones your readers could easily find on their own.

2. Make Your Anchor Text Descriptive

Say you’re going to link to a HubSpot report on the best marketing practices.

While anchor text is critical to improving the value of your links, not all anchor text is created equal. For best results, you want to use anchor text that describes what the link points to or is branded (meaning it mentions your company by name). This helps readers immediately understand where the link goes, and decide whether to click it.

To take your internal links a step further, make sure you’re not linking to more than about five words at a time since entire linked sentences are unwieldy and confusing.

3. Audit and Update Internal Links

As you continue creating content, some of your internal links are going to get old and outdated.

For best results, go back into your old articles and bring them up-to-date with more current internal links on a scheduled basis. This serves two distinct purposes: on the one hand, it provides more current value to your readers and ensures that your internal links aren’t taking them to useless content. On the other, it gives Google the chance to crawl the content again, index it again, and increase its rankings in Google’s SERPs.

When you go back and update your posts, follow these guidelines:

Explain the Updates: To let your readers know that an old post is still relevant, add a snippet of txt at the top of the post explaining the updates and stating when they were made.
Update all Outdated Information: If the old post contains outdated information, add to or subtract from the content to ensure it’s current. Adding new internal links won’t do much for your material if the information contained within it is still wrong.
Add Links to Your Most Recent Content: The more current your internal links can be, the better. This will help improve the ranking value of old content and help your brand-new pages get more established.

4. Link to Several Internal Pages in Every Post

Neil Patel recommends linking to at least four old articles in every new post you write. This improves the “freshness value” of your content and helps improve the chances that content will rank well in the SERPs.
By adding fresh links, and plenty of them, you help enhance your existing internal link strategy and improve the overall value of your content.

5. Keep Your Links Logical

No matter what you do, you don’t want to go overboard with your links. In addition to seeming spammy, this will fatigue your readers and make them less likely to click your internal links, hamstringing the entire link strategy. Instead of just popping a link in any old place, keep them in logical places that add value.

Only add links in places where they will genuinely benefit your users, and where people are likely to want more information. This keeps the links helpful and increases the likelihood that people will click.

The Case for Great Internal Links

By linking content-dense pages of your site to relevant, new pages (blogs, internal articles, resources, etc.), you can enhance the value of your content and make it easier for your valued readers to jump from place to place.

This significantly benefits your visitors experiences and makes it easier for your content to rank high up in the SERPS – win, win!


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