SEO Trends That Matter In 2017
From mastering the basics of local SEO optimization to keeping tabs on Google’s ongoing algorithm changes, staying on top of SEO trends is enough to give any brand whiplash. Trust me. I've seen it. And it ain't pretty. Sure, your company has covered the basics: you’ve claimed your Google listing for local search optimization, you’ve researched geo-specific keywords and you’ve optimized inbound anchor link text. Don’t rest on your laurels just yet. If your brand wants to be competitive with SEO in 2017, these are just the first steps. You’ll need to nail schema markup, optimize for user search intent, and ensure your website is as speedy as possible for mobile search. These three trends have already emerged as must-dos for SEO in 2017. 1. Structured data mark up According to Over The Top SEO, “Crawler friendliness” is a major Google on-site ranking factor. It’s especially important for showing up in Google search features like Quick Answers and Rich Card that rely heavily on...