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Faster, higher, stronger: These words inspire Olympic hopefuls to achieve their best. In the mobile website world, where an awesome user experience defines the gold medal standard, I adhere to a slightly different motivational mantra. Quicker, friendlier, leaner: That’s how my company optimizes its mobile user experience. With mobile encompassing 70% of our web traffic, we take a mobile-first approach in everything we do. We strive to make that experience the best it can be. Websites that load more quickly, are less cluttered, and offer simpler navigation are more likely to reach the top of a mobile user’s search engine results. It’s one of the most important ranking factors Google uses. How important? Forty percent of all mobile users abandon a page if it takes more than three seconds to load. Also, each one-second delay in a page’s load time can decrease customer satisfaction by 16 % and reduce conversions by 7%. Boosting Speed With AMP Trust me, higher rankings matter. Why? The ...

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